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The original item was published from 3/20/2023 3:46:27 PM to 4/29/2023 12:00:01 AM.

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City of Menifee News & Announcements

Posted on: March 20, 2023

[ARCHIVED] Davids Natural Toothpaste Opening in Menifee’s Innovation District


Davids Natural Toothpaste has a new home in Menifee. Thanks to the City of Menifee’s Office of Economic Development Comprehensive Economic Development Strategy (CEDS) targeting the Healthcare, Manufacturing, and Technology industries, Davids Natural Toothpaste will be diversifying Menifee’s local economy and creating new tech-focused jobs within Menifee’s Innovation District located south of Scott Road and north of Keller Road along Haun Road in the new Scott Road Commerce Center. 

Known for high-quality premium natural toothpaste, Davids is the first toothpaste that removes the toxic components typically found in traditional products and replaces them with naturally sourced ingredients. Not only do the ingredients outperform the company’s conventional competitors, but they are sustainable and packaged in recyclable components. 

“Locating to one of California’s fasting growing and business-friendly cities was an easy decision for Davids Natural Toothpaste,” said Founder and CEO Eric Buss. “We saw the immense growth in Menifee and their focus on advanced technology and innovation and look forward to growing our brand in this community.” 

Davids’ Menifee location will be the company’s new corporate headquarters and manufacturing facility. Proudly made in the USA, Davids is committed to using premium, USA-originated components for the highest quality possible products while supporting American-based jobs. Their toothpaste is created in Los Angeles and will be delivered to their Menifee hub in bulk to be packaged and distributed. This advanced manufacturing process will be carried out utilizing sophisticated hybrid technology that is fully computerized and automated, creating a streamlined process overseen by local employees, thereby expanding high-quality, high-tech jobs for the region. 

“Menifee is focused on building resiliency in our local and regional economy by diversifying our industry and employment base and we have worked relentlessly as a city to create a business environment that encourages development, which we are seeing come to fruition with these targeted industries joining our robust business community,” said Gina Gonzalez, Economic Development Director for the City of Menifee. “Davids Natural Toothpaste is a welcomed addition to our emerging Innovation District and we look forward to seeing their growth and integration into the Menifee community.” 

For more information on Davids Natural Toothpaste, please visit To read more about Menifee’s Comprehensive Economic Development Strategy, please visit

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